Market Positioning

As a core domestic supplier of IoT wireless communication modules, EBYTE focuses on cost-effective solutions for mid-to-low-end markets, emphasizing "multi-protocol coverage + scenario-specific solutions." It holds differentiated competitive advantages in industrial IoT, smart home, and consumer electronics. Its market positioning can be summarized as:

  • Technical Focus: Core strengths in Low Energy Bluetooth (BLE), dual-mode Bluetooth (BLE + Classic Bluetooth), and Mesh networking technologies, offering both standardized modules and customized solutions.

  • Target Customers: Serves small-to-medium device manufacturers, solution providers, and developers with one-stop support (modules + tools + documentation) to lower IoT deployment barriers.

  • Competitive Edge: Compared to international brands like TI and Nordic, EBYTE offers 30%-50% lower costs and faster local service response. Versus domestic peers (e.g., Espressif, Telink), its advantage lies in a comprehensive multi-protocol product portfolio (covering Bluetooth, ZigBee, LoRa), meeting diverse wireless connectivity needs.

Product Advantages

EBYTE’s Bluetooth modules excel in scenario-specific segmentation and cost-effectiveness, with key advantages:

Full-Scenario Product Portfolio

Product Category

Representative Series

Core Features

Typical Applications

Low Energy Bluetooth (BLE)

E104-BT53C3, E83-2G4M03S

Bluetooth 5.0/5.4 support, sleep current <2μA, automotive-grade reliability (-40℃~85℃)

Wearables, wireless sensors, smart locks

Dual-Mode Bluetooth

E104-BT40, E72 Series

BLE + Classic Bluetooth dual-mode, SPP protocol compatibility, ZigBee/Thread coexistence

Industrial data transparent transmission, smart home gateways

Bluetooth Mesh Networking

E104-BT12NSP, BT55SP

Supports 300+ node self-organizing networks, 500m range (external antenna), ideal for large-scale device interconnection

Smart lighting, building automation, smart city streetlights

Bluetooth Audio

EWM104-BT5125, EWT104-DA10

LE Audio support, SPDIF/I2S interface, low latency (<30ms), compatible with TWS earphones and smart speakers

Wireless audio devices, in-vehicle entertainment

SLE (Short-Range Low-Power Wireless)

E105-BS21 Series

SLE 1.0 protocol compliance, 10Mbps data rate, 40% lower power than BLE

High-end IoT devices, low-latency data transmission
Technical Features & Cost Benefits

  • Ultra-Low Power & Long Battery Life: BLE modules feature sleep current <2μA, enabling >2 years of operation with CR2032 batteries (suitable for wireless sensors and wearables).

  • Cost-Effectiveness: Entry-level BLE modules start at $3–$6 (1k MOQ), with Mesh networking modules priced at 60%–70% of international alternatives.

  • Rapid Development Support: Provides AT command debugging, open-source SDKs, and packet capture tools (e.g., E104-BT5032U) to accelerate time-to-market.

Multi-Protocol Synergy

EBYTE Bluetooth modules seamlessly integrate with its ZigBee and LoRa modules:

  • E72 Series (BLE5.1 + ZigBee): Ideal for industrial hybrid networks, combining short-range high-throughput (Bluetooth) and long-range low-rate (ZigBee) data transmission.

  • Smart Gateway Solutions: Dual-mode Bluetooth + Wi-Fi modules (e.g., EWM104-BT57U) enable local sensor data processing and cloud upload integration.

Selection Recommendations

Based on power consumption, transmission range, network scale, and budget, EBYTE Bluetooth module selection follows these principles:

By Core Requirements

  • Ultra-Low Power + Battery-Powered Devices:
    Prioritize E104-BT53C3 (BLE 5.4, automotive-grade) or E83-2G4M03S (sleep current <1μA) for wireless smoke detectors and Temperature and humidity sensors.

  • Long Range + Anti-Interference:
    Choose E104-BT12NSP (Mesh networking, external IPEX antenna, 600m range) for industrial factory monitoring and smart agricultural greenhouses.

  • Audio Transmission + Low Latency:
    Select EWM104-BT5125 Series (LE Audio, I2S/SPDIF) for TWS earphones and smart speakers.

  • Multi-Protocol Integration:
    Opt for E72 Series (BLE + ZigBee) or E104-BT40 (Dual-Mode) for smart home hubs and industrial multi-protocol gateways.

 By Cost Sensitivity

  • Extreme Cost Savings (10k+ Volume): Entry-level BLE module E104-BT07 ($3.5–$4.5) for basic data transparent transmission.

  • Balanced Performance & Cost: E104-BT11G (Mesh networking, $6–$8) for small-to-medium smart home projects (supports 50+ nodes).

  • High-End Custom Needs: E105-BS21 SLE Module ($12–$15) for medical and industrial devices requiring high speed and low power.

Development & Compliance Considerations

  • Rapid Prototyping: Choose models with evaluation kits (e.g., E104-BT53C3-EVK) and sample code to shorten testing cycles.

  • Certification Support: For industrial use, select CE/FCC-certified modules (e.g., E104-BT12 Series) to avoid export compliance risks.

EBYTE Bluetooth modules stand out in mid-to-low-end IoT markets with their full-scenario portfolio, cost-effectiveness, and multi-protocol synergy, making them ideal for cost-sensitive, fast-deployment projects. Selection should prioritize power consumption, range, and network scale, aligning module features with specific use cases while leveraging EBYTE’s local technical support and open-source tools to enhance development efficiency.